Gain In-Depth Understanding About Internet Use In
New Zealand
Nielsen Media
NetWatch provides the most comprehensive, contextual measure of Internet
usage available in New Zealand. It is used by advertisers, search engines, ISP's
and site brokers, to shed light on trends in Internet usage and to provide
understanding for the development of effective Internet strategies.
Nielsen Media NetWatch service provides detailed information on Internet usage in New Zealand. It answers questions such as:
- How many New Zealanders are online?
- How long do they spend online?
- What are they doing?
- What are they buying online?
- Who are they?
The Nielsen Media NetWatch service in New Zealand forms part of an on-going survey of 12,000 people aged 10 years and over per annum. The sample is fully national and interviewing is conducted throughout the year in respondent’s homes.
NetWatch provides detailed information about internet use including:
- Demographic profile of users
- Internet access by location
- Intention to connect in next 12 months
- Home ISP used/used most often
- Type of home connection (i.e. speed)/intention
to increase speed
- Internet usage in last 12 months by location
- Location used most often
- Internet usage in last 4 weeks by location
- Internet usage in last week by location
- Device used (e. g. mobile/PDA Handheld etc) to
access Internet in the last 4 weeks
- Frequency of use in an average month
- Length of time regular users have been using
the Internet
- Time of day used
- Money spent accessing Internet
- Weekly time spent online from home/work
- Activities on Internet in last 3 months
- Activities on Internet in last 4 weeks
- News/current affairs websites visited
- Purchasing products/services - by category
Benefits
Understand Internet users in New Zealand.
Develop targeted Internet strategies.
More effective evaluation of Internet advertising opportunities.
Access
NetWatch can be accessed in a number of ways:
- Database Access
Accessing the NetWatch database directly using Windows-based
software allows users to produce easy-to-read computer tables and analyses (full
training provided). Databases updated quarterly.
- Executive Summary Reports
Top-line reports produced in hard copy format updated
bi-annually.
If you would like further information, please use the following email form to contact us.
