Do you know how much your competitors are spending?
Would you like to know what their media buying strategies are?

Nielsen Media Research can help!

You can source vital advertising statistics, presented in a comprehensive and easy to interpret format, with a Nielsen Media Research Adspend Snapshot for your category.

Category Snapshots show you the amount of rate card advertising expenditure in your category, broken down by medium. You’ll see how expenditure is trending year on year, and also understand the spending patterns of the key players. Detailed summaries of spending to product level are also available.

Nielsen Media Research is the premier provider of advertising research metrics in New Zealand. We are the official provider of the currencies for advertising expenditure monitoring, television ratings, readership, and Internet audience measurement (via our affiliation with Nielsen//NetRatings). We use globally recognised methodologies, tailored to the unique local market.

Option 1 – Ad Spend Overview

Includes a full overview of the advertising spending within an individual AIS Category, for the last 12 months, as compared to the same period last year.

• Total Category spend, by medium
• Share of total Category spend by medium
• Top 5 Advertisers ranked by spend within the Category
• Top 5 Brand ranked by spend within the Category
• Total Category spend by month
• Total Category spend by medium, by month

Price on application

Click here for an example

Option 2 – Details by medium

Includes a full overview of the advertising activity within an individual AIS Category, by medium, for the last 12 months.

• Top 5 Advertisers ranked by spend
• Top 5 Brands ranked by spend
• Total Category spend by month
• Spend for the top 5 Advertisers by month
• Spend for the top 5 Brands by month

Price on application

To find out more about how you can use the Category Snapshot to understand the advertising environment for your industry, please contact us using the email form below.